Gross vs Net Revenue Calculator

How it is calculated

The tool subtracts three kinds of deduction from the sales total: net = gross − (returns + discounts + fees). It also reports deduction % = deductions / gross × 100 and net % = net / gross × 100, which always add up to 100%. All amounts are in the same currency and period. Any of the three deduction fields can be left empty and is then treated as 0, but gross revenue is required, and a negative value in any field gives no result. If gross is 0, everything shows as zero. If the deductions are larger than gross, net revenue comes out negative (for example 1,000 gross with 1,500 of fees shows a net of −500.00 and 150.00% deductions). Net revenue here is sales after those three items only: cost of goods, shipping you pay, taxes and overheads are not subtracted, so it is not profit.

Common mistakes

• Reading net revenue as profit. Cost of goods, advertising and overheads are still to come off, so net revenue is always higher than profit.
• Entering a discount that is already left out of the gross figure. If the gross already reflects the discounted prices, subtracting the discount again counts it twice.
• Mixing periods, such as a full year of sales with one month of fees. All four fields must cover the same period.
• Entering refunds or fees as negative numbers to mean a deduction. Deductions are typed as positive amounts, and a negative value makes the result disappear.
• Forgetting fees that are taken before payout, such as payment processing or referral fees, which makes net revenue look larger than the money received.