Average Order Value Calculator

How it is calculated

Average order value is the money taken per order: AOV = total revenue ÷ number of orders. Total revenue is the sales amount in dollars for a period, and orders is the count of orders placed in that same period. The tool also repeats your revenue and the order count, and shows the result in dollars with two decimals.

The number of orders must be at least 1; zero orders gives no result, and a negative revenue is also refused. Revenue of 0 is accepted and gives $0.00. You decide what goes into revenue, so be consistent: use the same definition (before or after discounts, with or without tax and shipping) every time you compare periods. AOV measures order size only; it says nothing about profit or how many customers you have.

Common mistakes

• Dividing by the number of customers or visitors instead of orders. One customer who orders three times counts as three orders here.
• Mixing periods: revenue for the quarter divided by orders for one month.
• Including refunded or cancelled orders in the order count but not in revenue (or the other way round), which skews the average.
• Changing what counts as revenue between months, for example adding shipping fees one month and leaving them out the next.
• Averaging two AOVs to combine periods. Add the revenues and the orders first, then divide, or larger periods get too little weight.