Affiliate Earnings Calculator

Enter your traffic and commission details to project affiliate earnings.

How it is calculated

Earnings follow a three-step funnel: sales = clicks × conversion% / 100, then earnings = sales × commission per sale, and finally EPC = earnings / clicks, the earnings per click. Clicks are the visits sent to the merchant, conversion is the percentage of those clicks that end in a paid sale, and commission is what you receive for one sale. Sales can be fractional because this is an expected value, not a count. Clicks must be above zero, conversion must be between 0 and 100, and commission cannot be negative; anything outside those limits shows no result. A conversion of exactly 0 is allowed and gives zero earnings. The tool counts one commission per sale and ignores recurring commissions, refunds, cancellations and tax.

Worked example

Suppose a link sent 5000 clicks in a month, converts at 2.4%, and pays 18 per sale. Sales: 5000 × 2.4 / 100 = 120.00. Earnings: 120 × 18 = $2,160.00. Earnings per click: 2,160 / 5000 = 0.432, shown as $0.43. If the conversion rate improved to 3.6%, the same traffic would give 180.00 sales and $3,240.00, a 50% rise in income from the same number of visitors.

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Common mistakes

  • Entering the conversion rate as a fraction (0.024) instead of a percentage (2.4). It is read as 0.024%, giving 1.2 sales instead of 120.
  • Using page views or sessions instead of clicks on the affiliate link. Only the visitors who actually reached the merchant count as clicks.
  • Using the merchant's gross sale value instead of your commission. The field is what you are paid per sale, not the product price.
  • Ignoring returns and cancelled orders. The result is gross commission, and a merchant may reverse commission on refunded sales, so the real payout is lower.
  • Entering a conversion above 100, for example 250 for a 2.5% rate by mistake. The tool shows no result because a share of clicks cannot exceed 100%.

About this calculator

Affiliate earnings follow a simple funnel: traffic → clicks → conversions → commission. Starting from your expected clicks, multiplying by your conversion rate (the share of clicks that turn into a completed sale or sign-up) gives you the number of sales, and multiplying that by the commission per sale gives projected earnings — the same math affiliate networks and merchants use internally to forecast payouts.

Bloggers, YouTubers, coupon sites, comparison sites and email newsletter publishers all rely on this projection to decide which offers are worth promoting, since a high commission with a low conversion rate can easily earn less than a modest commission on a product that converts well. Clicks, the conversion rate and the commission per sale are multiplied through to project what a campaign or link placement could realistically earn you.

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