Average Selling Price Calculator

How it is calculated

The average selling price is the revenue you actually collected divided by the number of units that produced it:

ASP = total revenue ÷ units sold

Revenue and the result are shown in dollars with two decimals, and the unit count is rounded to a whole number for display. Units sold must be at least 1, and revenue cannot be negative; zero revenue is allowed and gives an ASP of $0.00. The figure is a blend: it mixes cheap and expensive items, discounted and full-price sales, so it can sit at a price that no single product was actually sold for. Use the same period and the same product scope for both numbers.

Common mistakes

• Using revenue before refunds and returns while counting only the units that stayed sold. Use net revenue and net units so both numbers describe the same sales.
• Entering the profit or the gross margin instead of revenue. ASP is a price per unit, not a margin, so the figure would be far too low.
• Mixing periods, such as a full year of revenue with one quarter of units. The two inputs must cover the same dates.
• Averaging the ASPs of two product lines. The correct blend is total revenue over total units, which weights each line by how many units it sold, so a simple average of two ASPs is wrong.
• Counting bundles as one unit in revenue but as several units in the unit count. Decide once what a "unit" is and apply it to both inputs.